Law Society to name new arm ‘Solicitors Regulation Authority’
Taken from LegalWeek:
The Law Society is poised to rename its regulatory arm ‘The Solicitors Regulation Authority’, or the ‘SRA’ for short, Legal Week has learnt, as Chancery Lane gears up for the next stage of its post-Clementi split.
Chancery Lane’s Regulation Board met this week to thrash out the details of the proposals, which include provisions for new marketing material, as well as a fresh logo. The new SRA emblem is likely to feature a circle of red dots.
The Law Society’s 16-member Corporate Governance Board looks set to approve the plans today (21 September).
The rebranding is scheduled to go live in January 2007 when a website will also be launched.
The changes mark the latest stage of an ongoing shake-up at Chancery Lane as it prepares for the introduction of the new regulatory regime that is set out in the Legal Services Bill.
Under the changes, the Law Society will continue to function as a solicitors’ representative body while the new-look SRA will handle regulatory issues, although a new umbrella Legal Services Board will ultimately be responsible for all legal regulation.
Complaints handling will continue to be channelled through the Consumer Complaints Service until an independent complaints handling body is set up as part of the Government’s reforms.
The choice of a new name for the regulation arm follows an extensive review of the society’s branding and profile that was undertaken by external consultants.
The Law Society also drafted in pollsters GfK NOP to conduct market research.
However, one council member told Legal Week: "I hate this money being spent on branding and marketing. It is trivial in comparison to the main issues at hand, the first and most important which is keeping this place running."
The ‘SRA’ moniker will be familiar to many as the acronym for the Strategic Rail Authority, the now-defunct government transport quango. The body was disbanded last year when most of its responsibilities were handed to the Department for Transport.
The Law Society is poised to rename its regulatory arm ‘The Solicitors Regulation Authority’, or the ‘SRA’ for short, Legal Week has learnt, as Chancery Lane gears up for the next stage of its post-Clementi split.
Chancery Lane’s Regulation Board met this week to thrash out the details of the proposals, which include provisions for new marketing material, as well as a fresh logo. The new SRA emblem is likely to feature a circle of red dots.
The Law Society’s 16-member Corporate Governance Board looks set to approve the plans today (21 September).
The rebranding is scheduled to go live in January 2007 when a website will also be launched.
The changes mark the latest stage of an ongoing shake-up at Chancery Lane as it prepares for the introduction of the new regulatory regime that is set out in the Legal Services Bill.
Under the changes, the Law Society will continue to function as a solicitors’ representative body while the new-look SRA will handle regulatory issues, although a new umbrella Legal Services Board will ultimately be responsible for all legal regulation.
Complaints handling will continue to be channelled through the Consumer Complaints Service until an independent complaints handling body is set up as part of the Government’s reforms.
The choice of a new name for the regulation arm follows an extensive review of the society’s branding and profile that was undertaken by external consultants.
The Law Society also drafted in pollsters GfK NOP to conduct market research.
However, one council member told Legal Week: "I hate this money being spent on branding and marketing. It is trivial in comparison to the main issues at hand, the first and most important which is keeping this place running."
The ‘SRA’ moniker will be familiar to many as the acronym for the Strategic Rail Authority, the now-defunct government transport quango. The body was disbanded last year when most of its responsibilities were handed to the Department for Transport.
posted by dsm at 8:34 AM
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